ALGONQUIN, IL-November 20th, 2017
Integrated Supplements, Inc., a best-in-class manufacturer of nutrition products, announces today the acquisition of FitRX.com, a global e-commerce retailer of health, fitness, and wellness products.
“Integrated continues to maintain a single focus to deliver families worldwide the highest quality health and wellness products available. The acquisition of FitRX accelerates our progress in this pursuit by providing the e-commerce component we’ve lacked, both in understanding the marketplace and in responding quickly to market changes,” said Cole Rosen, President of Integrated Supplements. A holding company will be formed to ensure Integrated Supplements and FitRX.com continue to utilize their individual strengths and maintain their unique brand offerings. Integrated’s objectives remain the design, manufacture and distribution of the highest rated nutritional supplements, as well as exclusive distribution by the world’s largest retailers such as Target and Walmart. FitRX.com provides the end-user unparalleled product selection and pricing, while setting the industry standard in e-commerce solutions for the category.
In a related development, Integrated announces the addition of Eric Holmes as Vice President of Operations, reporting to President Cole Rosen. In this role, Mr. Holmes will have oversight of the entire supply chain of both companies, the development of supplier relationships, and the expansion and operation of both FitRX retail and online stores.
“I am thrilled that Eric will be joining our team,” said Mr. Rosen. “He shares our values and our focus on innovation, and has shown himself to be an extraordinary leader throughout his career with a proven track record in global operations.” Mr. Holmes’ position becomes effective November 20, 2017.